Back Home
Self Inspection: Revolutionizing The Car Selling Experience
UX DESIGN | RESEARCH | PROTOTYPING
Team
2 Designers
Collaboration with the product analytics, tech, business, marketing, operations etc.
My Role
I played a significant role in shaping the concept, crafting the visual design, and enhancing the Camera experience. I conducted meticulous User Acceptance Tests (UATs) to ensure flawless delivery. Additionally, I crafted various A/B tests during the later phases.
Skills and Tools
UX Design, UI Design, Illustration, Prototyping
Figma, Miro, Sketch, Protopie, Invision
SUMMARY
What is Self Inspection?
An AI-assisted Self-inspection capability, that is easy and quick for a consumer seller to use and perform an inspection of their car from their home and is at a quality level that helps the business assess the right purchase price at accuracy levels comparable to physical / home inspection. Our business gained a distinct advantage and accelerated growth through this unique concept and experience.
Demo
Final Designs
Impact
There was a huge positive impact after the first launch in terms of numbers and business growth.
Exponential increase in leads ~ 5X
By eliminating the need to send inspection engineers to every home, we were able to reduce costs and instead focused on cross verifying cars of particular interest. This streamlined process improved efficiency and reduced operational expenses.
Increase in procurement ~ 2X
Increased leads from self-inspection tool improved lead to procurement ratio, but operational limitations hindered proportional procurement growth. Strategic steps were taken to enhance capabilities and expand, allowing human intervention to support the self-inspection process. Positive impact instilled confidence in scalable growth for the business.
PROBLEM STATEMENT
What Problem are we trying to solve?
Tedious and long Process: The online car selling process is very tedious and time consuming
High Operational Costs: After the online form-filling an OLX car inspector has to inspect the car physically. Physical car inspections increase the operational cost
The seller flow before Self Inspection:
FINAL USER FLOW DIRECTION
Insights from the User Research and Market Benchmarking
A streamlined image capturing experience complemented with clear guidance on capturing the required images.
A user friendly tap-tap process would enable users to effortlessly provide us with a comprehensive range of car-related information in a simple and efficient manner.
Story Boarding
To ignite creativity and enhance comprehension of the user experience, storyboarding was harnessed, incorporating pertinent scenarios. This method proved instrumental in crafting inclusive designs that engaged all stakeholders.
Two pivotal scenarios were chosen: one depicting the user in close proximity to the car, and the other portraying the user at a physical distance from the car. This approach facilitated a thorough exploration of user interactions and requirements in diverse contexts.
Low-fidelity concept ideation
CONCEPT 1
A gamified conversational interface
CONCEPT 2
Conversational Self Inspection with OLX as a Buyer or Inspection Engineer
CONCEPT 3
Camera as the assistant
CONCEPT 4
Wizard Approach
SOLUTION
Wizard approach for questions and a separate unique assistive camera experience to capture physical/condition details of the car
To finalise the concept and gather feedback, a workshop using the Dreamer-Optimistic-Critic framework was conducted. Considering factors like timelines, technical feasibility, business alignment, product vision, and scalability, a decision was made. We opted for a wizard approach for questions and a separate assistive camera experience to capture physical/condition details. This decision resulted from rigorous discussions and stakeholder consensus.
Final detailed workflow
A comprehensive exercise led by the operations team and other stakeholders was conducted to identify the crucial data points (questions) for the self-inspection process. The selection of these data points was driven by the goal of fostering trust among buyers while ensuring convenient data capture for sellers. Considerations such as car insurance etc. were taken into account to enhance buyer confidence, while the focus remained on providing sellers with a user-friendly and efficient experience.
BUILDING SELF INSPECTION: A DETAILED VIEW
Basic flow structure
Designs and Iterations
Pop-ups and nudges
1. A generic pop-up that would appear when the user attempted to exit from any screen.
2. An offer pop-up displaying a price range, triggered when the user attempted to exit after providing sufficient details for the pricing model.
3. A pop-up specifically for the camera flow, appearing if the user tried to exit during the photo- taking process.
Start Screen
Design enhancement: Introduction of cards and better copy to make it clear and easy to understand.
Different ways of filling car details
OPTION 1: FILL USING CAR REGISTRATION CERTIFICATE
OPTION 2: FETCHING DETAILS USING CAR NUMBER
OPTION 3: MANUALLY FILLING DETAILS
CAMERA EXPERIENCE
Section 2:
Layout Iterations
After iterations, research, and tech team discussions, we decided to limit the final camera experience to landscape mode for the following reasons:
Car proportions: Landscape mode is more efficient in capturing the full length of a car, as it exceeds its height.
Bigger preview: Landscape mode provides a larger preview area, enabling a better view and capturing more details.
Avoiding unnecessary information: Landscape mode prevents capturing extraneous details, focusing solely on the car, unlike portrait mode.
Camera components were tailored for landscape mode, and users received a visual cue to switch to landscape mode for an optimal experience, ensuring consistency.
The camera interface was designed to replicate the familiar and intuitive layout of a conventional camera, ensuring users can easily navigate and interact with the self-inspection tool.
The camera interface was thoughtfully designed to accommodate left-hand operation, with the camera components automatically flipping to ensure seamless usability for left-handed
For an improved user experience, car stencil icons were strategically placed to ensure unobstructed photo capture. After each photo, the selection moved to the next icon.
Usability and Ergonomics
Final designs for testing
Stencil and icon set
Usability Testing
User Feedback
“I like the stencil concept is helpful in guiding”
“I like how errors are shown”
“I like the continuous photo clicking process”
“I am having trouble clicking some pictures as the car is parked against something”
“I don’t know how to open the bonnet to take engine photos:
“The toolbar is not visible outside because of it’s light colour”
“My car is sometimes parked away from my home”
Final Designs
Some more design experiments with the Camera flow
Experiment 1: Help users take angled photos to avoid cropped photos in constrained spaces
Experiment 2: Add explaining pop-ups in the flow
Experiment 3: Explain errors better
Impact
There was a huge positive impact after the first launch in terms of numbers and business growth.
Exponential increase in leads ~ 5X
By eliminating the need to send inspection engineers to every home, we were able to reduce costs and instead focused on cross verifying cars of particular interest. This streamlined process improved efficiency and reduced operational expenses.
Increase in procurement ~ 2X
Increased leads from self-inspection tool improved lead to procurement ratio, but operational limitations hindered proportional procurement growth. Strategic steps were taken to enhance capabilities and expand, allowing human intervention to support the self-inspection process. Positive impact instilled confidence in scalable growth for the business.
Self Inspection: Revolutionizing The Car Selling Experience
UX DESIGN | RESEARCH | PROTOTYPING
Back Home
Team
2 Designers
Collaboration with the product analytics, tech, business, marketing, operations etc.
My Role
I played a significant role in shaping the concept, crafting the visual design, and enhancing the Camera experience. I conducted meticulous User Acceptance Tests (UATs) to ensure flawless delivery. Additionally, I crafted various A/B tests during the later phases.
Skills and Tools
UX Design, UI Design, Illustration, Prototyping
Figma, Miro, Sketch, Protopie, Invision
SUMMARY
What is Self Inspection?
An AI-assisted Self-inspection capability, that is easy and quick for a consumer seller to use and perform an inspection of their car from their home and is at a quality level that helps the business assess the right purchase price at accuracy levels comparable to physical / home inspection. Our business gained a distinct advantage and accelerated growth through this unique concept and experience.
Demo
Final Designs
Impact
There was a huge positive impact after the first launch in terms of numbers and business growth.
Exponential increase in leads ~ 5X
By eliminating the need to send inspection engineers to every home, we were able to reduce costs and instead focused on cross verifying cars of particular interest. This streamlined process improved efficiency and reduced operational expenses.
Increase in procurement ~ 2X
Increased leads from self-inspection tool improved lead to procurement ratio, but operational limitations hindered proportional procurement growth. Strategic steps were taken to enhance capabilities and expand, allowing human intervention to support the self-inspection process. Positive impact instilled confidence in scalable growth for the business.
There's more..
Detailed case study on desktop view for now!