Overview
Fletch had Prioritizer, Forecaster, and Ask Fletch, but no clear front door. This work shipped the first homepage and clearer feeds, then Ask Fletch as a conversational way into the same threat graph.
- Product
- Homepage, clearer feeds, and threaded Ask with boards, citations, and a visible thought process.
- Team
- Solo designer with one PM and three engineers.
- Role
- Lead product design across discovery, IA, the Ask surface, and the ship.
Problem
People did not get Fletch without a human tour. The product had grown past a single-page app, but the entry point had not. Even with feeds and boards, there was still no way to ask a real question and get an answer grounded in their estate.
Gap 1
No product without a tour
Users could not tell what Fletch did, or how Prioritizer differed from Forecaster, without someone walking them through it.
Gap 2
Feeds feel overwhelming
Too many modules in the first fold buried the main content. It was unclear where to start.
Gap 3
No question-shaped entry
Feeds surface threats, but they are not built for open questions like “are we exposed to SafePay?”
Design
Final surfaces for home, the feeds, and Ask Fletch.
Home
Prioritizer and Forecaster
Ask Fletch
Outcome
The homepage gave Fletch a front door. Ask Fletch added a question-shaped path into the same threat graph. Activation and account creation both moved after launch.
- 50%Higher activation
- 20%More accounts created
- 1Cohesive homepage
- Learnable
- People could tell Prioritizer from Forecaster without a product tour.
- Grounded
- Ask answers run through their profile and estate before they claim relevance.
- Actionable
- Feeds and Threat Boards point at work, not a wall of modules or chat text.